Josh Mogal started in the computer industry and spent fifteen years leading marketing for Silicon Valley startups. After seeing Al Gore’s An Inconvenient Truth, he founded Eco+Historical in 2007 to help eliminate the carbon footprint of Historic Victorian and Edwardian homes. Although the business began in San Francisco, it and he relocated tom Rome, Italy with his wife Katy, their son Aidan, and their rescue dogs, Ellie and Lucas and developed experience doing redevelopment there as well.